THE PHILOSOPHY
A Philosophy of Growth and Harmony
It integrates two core principles: Seiryoku Zen’yo (making the best use of one’s energy and capabilities) and Jita Kyoei (mutual prosperity: creating value together with all stakeholders). Together, these principles enable both enduring business growth and sustainable societal value.
精力善用
SEIRYOKU ZENYO
自他共栄
JITA KYOEI
Beyond the pursuit of profit alone, Biz-Do offers a guiding philosophy for true leaders seeking to build a future in which value grows across their entire stakeholder ecosystem.
SELECTED EXPERIENCE
Beyond the dojo, Chiseikan’s instructors deliver keynotes and executive programs for global corporations, leading business schools, and international conferences.
Nitto Global Business Summit · IMD Executive MBA · University of St. Gallen Executive MBA · EHL-CEIBS Hospitality EMBA ·
Shizenkan MBA · Saïd Business School, University of Oxford · RMIT University · University of Auckland · University of Ferrara
Currently an ongoing corporate-training partner to a leading global luxury hotel brand.
AS FEATURED IN
The work of Yoshie Sugai and Biz-Do is featured in a chapter of “Why Are Global Executives Influenced by Japan: Learning Business’s Future from Traditional Cultural Wisdom” (Nikkei / Nikkei BP, 2025, by Naoshi Takatsu). Read more →
WHY BUDO AND BUSINESS
Why Budo and Business?
There are two indispensable capabilities for achieving sustainable growth and demonstrating true leadership:
1. The power of self-transformation and leadership: The ability to adapt and transform oneself in response to change, while simultaneously guiding people, organizations, and circumstances toward the best possible outcome.。
2. The principles of Budo and the philosophy of harmony: The ability to read and work with the constantly changing energy of markets, people, and circumstances, transforming that energy into business growth and greater value across the entire stakeholder ecosystem.
EXECUTIVES AND BUDO
Exceptional Executives and Budo
Exceptional executives develop both of these capabilities to an extraordinarily high level. Budo provides a way to cultivate them not only intellectually, but through physical practice and the embodiment of technique.
In a fast-changing environment, business leaders cannot succeed merely by reacting to others or by forcing their own will. Even highly accomplished executives know how difficult it is in practice to flexibly transform oneself while working with the strength of others and changing circumstances to achieve the best possible outcome.
THE CORE PRICIPLE
Working With Force Rather Than Against It
Rather than resisting force head-on, Budo teaches us how to work with its dynamics, redirect its energy, and create conditions in which both oneself and others can thrive. Refined through more than a thousand years of practice, these principles offer a powerful model for decision-making in today’s uncertain and highly competitive business environment.
Movement-Based Learning (MBL)
Not understood just in the head, embodied in the body.
Biz-Do goes beyond the conceptual understanding typically gained in lecture-based classrooms. Through Movement-Based Learning (MBL), participants experience these principles directly through their own bodies.
They are not simply understood as frameworks; they become embedded in body memory, developing an enduring axis of judgment that can be called upon when circumstances are most demanding.
IN THE ROOM
Scenes from Biz-Do
Delivered for global corporations, business schools, and international summits.
THE OUTCOME
Creating Greater Value in Difficult Environments
Rooted in martial practices originally developed for win-lose confrontations, Biz-Do helps leaders and their teams cultivate the composure, adaptability, judgment, and ability to work with others required to create greater value even in the most difficult and competitive environments.
VOICES
What Top Executives Say about Biz道
Vanina Farber
IMD Dean of Executive MBA · elea Chair for Social Innovation · Professor of Social and Financial Innovation
I had a great conversation yesterday about leadership and turning challenges into learnings and gratitude. It brought me back to the aikido workshop I did in Japan a few weeks back with the inspiring Yoshie Sugai. Aikido taught me to make good use of my energy, to meet force with grace, to turn conflict into harmony, and to subtly shift the trajectory of an attack instead of opposing it head-on. We practiced an exercise where we had to shift the energy of an attacker with an appreciation bow. We continued with another practice where we had to balance out two bodies’ opposing forces to lift each other — such a powerful metaphor! In another exercise we got to use “swords” but instead of fixating on the attacking weapon, we learned to focus on the whitespaces — those gaps in between, that guided our inner energy. Each hit was a lesson, spotlighting our weak points but also offering opportunities for learning and gratitude. Sensei’s emphasis was not on the acquisition of a skill in isolation, but rather the journey towards bettering our character and making us aware of our potential to promote understanding among people rather than conflict. Mastery of Aikido? That’s a product of consistent practice. Something else I am learning is that practice is the way we cultivate presence, awareness, acceptance and the understanding of the lifelong learning journey we are on. Always Uchi-deshi.
Daniel Cuellar
Mitsubishi Fuso
This way of thinking that Yoshie-sensei teaches has become the foundation of my professional mindset and attitude towards work. In my team, every decision I make and every action I take is always aiming at constantly improving myself, but at the same time at supporting my teammates in their own improvement: nobody is left behind, we all grow together. This is what makes our team such a great one in our company! And trust me, the results and performance are right there to prove it!
Lance Spice
Perth, WA
Budo has shaped the way I try to live my life. I am far from perfect, and there are plenty of times when I fall short of the standards I set for myself, but the principles of Jita Kyoei and Seiryoku Zenyo give me something meaningful to strive for. I have learned that when I focus on helping others develop and succeed, everyone benefits, including myself. This is the foundation of what we do at our Dojo. We teach because we enjoy seeing people grow in confidence, skill and character, and that growth inspires us to keep improving too. The same approach has influenced my professional life, where opportunities to lead have come from supporting others and seeking outcomes that benefit the broader organisation rather than chasing personal recognition. Through Budo, I have come to believe that real success is not measured by what we achieve alone, but by how much we contribute to the growth and wellbeing of those around us.
CONTACT
Let’s explore what Biz-Do can do for your team.
Contact us to explore how Biz-Do keynotes, seminars, and customized workshops can help your organization create greater value.